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Business & Social Media-do we really use it?

The Alternative Board (TAB) recently reported some interesting stats when it comes to what small business owners really do!

The survey of hundreds of business owners revealed that 59% of business owners think social media is “Nice to have, but it’s not essential.” Other interesting stats include:

  • 18% of business owners have no social media presence
  • The majority of small businesses (67%) are putting their social media efforts in the hands of beginner-intermediate users
  • 64% of small business owners are monitoring their social accounts one time a week or less, 22% only check it a few times a year

So, there may be an untapped opportunity to promote your business as compared to your competitors. Small business, take note!

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