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Posts Tagged ‘inspiration’

Keeping your word with yourself…are you trustworthy?

Eight Flying Doves

 

As I work with senior executives and business owners, a frequent complaint is “employee lack of follow-through”.

So, ask yourself, what does it take for you to follow-through?

 
Consider these statistics shared by Association for Talent Development on your chances:
 

  • 10%       Hearing an idea
  • 25%       Consciously decide to adopt it
  • 40%       Decide when you will do it
  • 50%       Plan how you will do it
  • 65%       Commit to someone else that you will do it
  • 95%       Have a specific accountability appointment with
    person committed to

When was the last time you promised yourself to try something new, only to realize six months later you never started?

The Gift of Gab: 12 Powerful Words That Get Results!

Contributing author: Deiric McCann

I guarantee that this is the most important article you’ll ever read. Here you’ll discover new ideas that have been proven to save
time and energy – oh, and make money. What you’ll love about these proven new ideas is that they are so easy to understand and safe to apply that you’ll get results that will improve the health of your business immediately!

 

According to the scientists at Yale University I should have had you eating out of the palm of my hand by the end of the introductory paragraph. You see, it contains all twelve of what their research says are the most persuasive words in
the English language. They found that you don’t really need the fabled “gift of gab” if you infuse your pitch with these powerful persuading words.

In order of impact, the twelve great influencing words are:

  1. Discover / Discovery
    Discover(y) is special – Yale’s research showed that it had a universal appeal that outstripped every other
    English word in persuasion power. Discovery implies uncharted territory alive with excitement and adventure. What valuable treasures can your products and services help me to discover?
  2. Easy
    Life is complicated enough – if those providing me with products and services can make it easy then count me in.  Easy is a particularly powerful word when used to describe something that is traditionally considered to be anything but. Remember that we are all basically lazy – we want to get the maximum output for the minimum input. In what ways can what you offer make my life easier?
  3. Guarantee
    We are all, to some extent, averse to risk, and the fear it generates is one of the most substantial obstacles that
    marketers or salespeople have to overcome. The word guarantee jumps off the page because it promises to do just that. An assurance of excellent on-going support or of money back in the event of a failure to meet my requirements makes it much easier for me to take the leap. How can you put my mind at rest?
  4. Health
    We all now know about the many threats to our own longevity and health, to that of our family and loved ones, and to our businesses. Self-preservation moves us all to action. How can you help me, my family, or my business to live longer more healthy lives?
  5. Love
    Your clients and prospects don’t necessarily want to feel loved, but they do all want their suppliers to care about their needs and desires. Tell me, how can you prove to me the importance that you place on my needs?
  6. Money
    Nobody is completely unmoved by opportunities to make or save money. Money attracts, motivates, and persuades. Be sure that your promotions, presentations, and sales presentations take into account the concern we all have for this essential commodity. Can you quantify how much money your service will help me make or save?
  7. New
    Why do many products still use that old “New and Improved” slogan as an integral part of their advertising and promotion? Because it works! Most of us want to feel that we’re working with the most up to date knowledge, equipment, and supplies. What exactly is exciting and new about what you have to offer?
  8. Proven
    Now, while I want the very latest bleeding edge technology; the most up to date of everything, with the best service and
    support, and at the best possible cost, I really only want it if you can show me lots of situations where it is already proven. Contradiction?  Absolutely, but one you have to deal with. Who do you know who’s just like me and received
    all of the benefits you promise from using your products and services in exactly the way I intend to?
  9. Results
    Precisely what tangible and valuable results will I get in return for giving you my money? Tell me all about them in terms
    that will appeal to me, in language I’ll understand, and with whatever backup materials you have to prove what you say – and I’ll seriously consider giving you my money. What’s in it for me?
  10. Safety
    I want it all; action, adventure and excitement – with absolutely no risk to my family, my money, my business, or me. How can you help me feel more secure about doing business with you? Tell me: why should I feel safe with you?
  11. Save
    I don’t have enough time, money, or energy to do everything I want to do.  So, if you can really help me save any of these
    precious commodities then why are you keeping it to yourself?  Tell me what you can save me – detail how, how much, and how much it’ll cost me and you’ll get my attention every time. Just how much will I save by putting your system
    in?
  12. You
    There are three topics of conversation which I will never tire – me, myself, and I. You can keep me engaged for hours just by ensuring that every comment you make is directed at me alone. You cannot overuse the word you. The word ‘you’ motivates, persuades, and sells. Don’t you find me fascinating?

Armed with your new knowledge of this proven vocabulary you’ll discover just how easy it is to promote your products in ways that you can safely bet will result in the generation and saving of money that will improve the health of your business – I guarantee you’ll love the results.

Lesson from Frank Maguire: Treat everyone like a rock star!

When I received the sad news that Frank Maguire, my lifelong friend, mentor and FEDEX founding senior executive had passed away on a business flight, my immediate reaction was one of grief.   What would I miss the most?  The stories of Colonel Sanders and Kentucky Fried Chicken in the early days?  His experience in the White House when JFK was in office?  How he took the time from his international speaking circuit to speak about his cherished memories of my father at his funeral?  

Anyone who knew Frank would say, “how he made me feel”.  My mind flitted back to when he was the keynote speaker at a conference in Houston many years ago. His charismatic persuasiveness made the least touchy feel-y of executives break through their defenses, hold hands and bellow, “this little light of mine, I’m going to let it shine!” with Frank leading the chorus. It was amazing to witness his impact on others. 

Moving through the crowd toward his hotel, he cut a swath of smiles and satisfied nods as we crossed the conference center floor.  Why each hotel staffer was told how they personally made a positive difference to his stay!  Even  Carmela, the housekeeper.  Frank exclaimed, “why, my wife’s name is Carmel. I’m on my way home to see her…let me kiss you on the cheek for that,” with that Irish twinkle in his eye. Carmela  and her co-workers beamed as he was whisked away in his limousine.    

Did it take any extra time or effort for Frank to be observant of those lives he touched? Maybe, a little.  Yet, every time he found the “light” in us, his grew brighter.  And Frank, I, for one, am going to miss that “little light of yours” that still burns very brightly in my heart.

Inspiration leads to aspiration!

 

 

A trumpet´s flareWhen I was a young child in the ’50s in New Orleans, I’d watch TV every night just to get a glimpse of our friend, Frank Maguire, reporting the news and weather. I’m told I was quite “mad” at Frank that he didn’t wave back. Frank still laughs about that one.  He’s gone on to accomplish some pretty impressive public things, from serving in the White House with JFK to being the VP of PR for Colonel Sander’s when he was a regular on the Johnny Carson show.  Even as an international speaker inspiring leaders all over the world, Frank’s ease of jumping on a platform to share his story as a founding exec of FEDEX  is conducted with grace and encouragement.  Frank has inspired me in a big way.

What occurred to me today, as the Texas Women Who Rock event  (See Texas Women Who Rock Breakfast Promo) quickly approaches, is how many women and men, who have inspired me, became role models for my aspirations.  Two of my co-presenters have touched my life in an inspirational way and now I am rocking with them!

Donna Fisher, my co-presenter and speaker, author and entrepreneur is going to share how she’s transformed personally and professionally over her career.  My first memory of Donna is when I was in the corporate world almost 20 years ago and recommended her to my company President.   It takes guts to get up there and expose yourself to a group of people who may not “get” you.  Thinking back, I still remember how the President marveled at how quickly she made a connection.   

Karen McCullough and I have fun memories of meeting when she first started her speaking business.  We discussed networking and building referral business…a hot topic of the day.  Not knowing it at the time, I referred her to the first speaking client she ever had!   Attending one of her events a few years later, I appreciated why my client liked her so much…she was great and I was inspired…still am.  

We have enjoyed telling many friends that eight years later I walked into the National Speaker’s Association’s Pro-Track Class and guess who was the Leader? Karen!!  So, yes, your inspiration can become your aspiration. 

Come join us Friday, September 25th by REGISTERING HERE.   

Who has been your inspiration?

"Pat brings her charm, wit and insight into her advisory relationships and shares the same with her audiences. She's got the systems to back up her concepts."

- Frank Maguire FEDEX Senior Founding Executive

John Maxwell

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